There's a delicate balance between the intertwining worlds of artistry, entertainment and humor, but for Atlanta's best dressed alternative rockers Family Force 5 it's an ecstatic equilibrium that remarkably illustrates all three elements, as proven after one listen to the group's sophomore album Dance Or Die, to be released August 19 on CD and digitally. This release is a strategic partnership between the Transparent Media Group founded by the Olds brothers, manager Chris Woltman and producer Joe Baldridge with EMI Music Marketing and Tooth & Nail Records.
"EMI has been involved with Family Force 5 since the beginning," says Bill Gagnon, Senior Vice President of EMI Music. "We are very pleased to partner with the band and with Transparent Media Group for the release of Dance Or Die."
Family Force 5 is:
Solomon "Soul Glow Activator" Olds - vocals, guitar
Jacob "Crouton" Olds - drums, vocals
Joshua "Fatty" Olds - bass, vocals
Derek "Chap Stique" Mount - guitar
Nathan "Nadaddy" Currin - keyboards, turntables
Produced by Solomon "Soul Glow Activator" Olds and Joe Baldridge (Beck, Jewel), Dance Or Die oozes with over the top illustrations, charging out of the gate with funky rhythms, percolating club grooves, undeniably infectious rock n' roll hooks and instantaneous sing-alongs. Imagine an inventive evolution of the gang's eye opening debut Business Up Front, Party in the Back mixed with Prince getting down at a Daft Punk concert where Michael Jackson busts out a moonwalk in the center of the dance floor.
"The last record was a straight up party, but we always said the second would be a sweaty kind of rock n' roll dance music," says front man and guitarist Solomon "Soul Glow Activator" Olds.
Speaking of Rock n' Roll music, the band is currently on the Vans Warped Tour 08 and will soon announce the dates for their fall solo headlining trek. With the tongue firmly planted in cheek, the Atlanta fivesome are just as likely to get the party started as they are a catalyst for allowing audiences to forget the problems around them, never compromising creativity and returning to the days of massive spectacles on tour.
"The really interesting part of the story is that we recorded Dance Or Die totally independently, paying for all of the studio time, meals and lodging by ourselves with the whole DIY mentality," notes guitarist Derek "Chap Stique" Mount.
It didn't take long for music industry executives to catch wind of this, and before they had even finished recording the band was fielding label offers, finding a new home with EMI Music Marketing and Tooth & Nail Records.
"This deal provides us the opportunity to drive our music to the next level and to work hand - in -hand with an organization that understands what we want to accomplished. We are thrilled to be a part of the EMI family for this release and look forward to this new business relationship and all that awaits the release of Dance Or Die" - Says Family Force 5
Family Force 5 is revitalized, road-tightened and ready for the future so let's get the party started.
See them live:
July 1 Vans Warped Tour St Louis, MO
July 3 Vans Warped Tour Dallas, TX
July 5 Vans Warped Tour San Antonio, TX
July 6 Vans Warped Tour Houston, TX
July 9 Vans Warped Tour Atlanta, GA
July 10 Vans Warped Tour Orlando, FL
July 11 Vans Warped Tour St Petersburg, FL
July 12 Kings Dominion Doswell, VA
July 13 Vans Warped Tour St Augustine, FL
July 14 Vans Warped Tour Charlotte, NC
July 15 Vans Warped Tour Virginia Beach, VA
July 16 Vans Warped Tour Columbia, MD
July 17 Vans Warped Tour Cleveland , OH
July 18 Vans warped Tour Detroit, MI
July 19 Vans Warped Tour Toronto, Ontario
July 20 Vans Warped Tour Montreal, Quebec
July 23 Vans Warped Tour Mansfield, MA
July 24 Vans Warped Tour Darien Center, NY
July 25 Vans Warped Tour Camden, NJ
July 26 Vans Warped Tour Uniondale, NY
July 27 Vans Warped Tour Scranton, PA
July 28 Vans Warped Tour Englishtown, NJ
July 29 Vans Warped Tour Pittsburgh, PA
July 30 Vans Warped Tour Cincinnati, OH
July 31 Vans Warped Tour Noblesville, IN
Aug 1 Vans Warped Tour Milwaukee, WI
Aug 2 Vans Warped Tour Chicago, IL
Aug 3 Vans Warped Tour Shakopee, Minnesota
Aug 5 Vans Warped Tour Saskatoon, Saskatchewan
Aug 6 Vans Warped Tour Calgary Alberta
Aug 8 Rock the Desert Midland, TX
Aug 10 Vans Warped Tour Portland, OR
Aug 13 Vans Warped Tour Fresno , CA
Aug 14 Vans Warped Tour Chula Vista, CA
Aug 16 Vans Warped Tour Marysville, CA
Aug 17 Vans Warped Tour Carson, CA
Aug 22 Hope Church Cordova, TN
Aug 23 En Fuego Clanton, AL
Aug 29 LifeLight Festival Sioux Falls, SD
Aug 30 Lifelight Festival Sioux Falls, SD
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